YOM

For e-commerce & DTC brands

Revenue that matches the order system.

When analytics says one number and your order system says another, the order system wins. YOM is built to agree with it, order by order.

Start free, no credit cardSee pricing

Why the numbers drift

of US internet users ran an ad blocker in Q2 2025[1]
32.5%
Safari’s expiry cap on cookies set by scripts, such as analytics client ids[2]
7 days
GA4 withholds report rows under thresholds you can’t adjust[3]
Hidden

How it works

Every purchase and every refund, counted once.

Use the order id as the event id. A checkout page that fires twice, or a webhook your backend retries, still counts once, so the total lines up with your order list.

Reconciliation · purchase

Exact
Illustration: six orders from an order system compared with YOM’s exact purchase counts. Every row matches; a duplicate send of order 1043 is counted once. Difference: 0.00.
OrderOrder systemYOMStatus
#1041128.00128.00
#104264.5064.50
#1043sent twice · counted once212.00212.00
#104489.9989.99
#1045server event · HMAC45.0045.00
#1046310.40310.40
Order system
849.89
YOM, exact
849.89

Δ0.00

Illustration · sample orders, not customer data

What you get today

Shipped

  • Exact purchase & refund counts

    Deduplicated on the event id, never sampled or thresholded.

  • Conversions from your backend

    Send purchases to /v2/events with a secret key or HMAC signature; ad blockers never see them.

  • Ecommerce auto-capture

    The browser SDK captures GA4-style ecommerce events and can detect common storefront platforms.

  • Ecommerce report

    View item → add to cart → checkout → purchase, revenue, AOV and item-level revenue.

  • Channel attribution

    First-, last- or any-touch by channel from UTM and referrer. A statistical estimate, labelled as one.

  • Consent-gated forwarding

    Browser forwarding to your own GA4 or Meta Pixel, or server-side Meta CAPI and GA4 Measurement Protocol, only with explicit marketing consent and no GPC.

  • Revenue reconciliation

    Send your orders by API or CSV; YOM matches each order id to its purchase event and lists what’s missing or extra.

  • WooCommerce

    A WordPress and WooCommerce plugin, waiting for review on wordpress.org. Until it is listed, we install it with you. Shopify is coming soon.

Next on the roadmap

  • ShopifyComing soon
  • wordpress.org listingComing soon
  • Google Ads Enhanced ConversionsComing soon

Other solutions

Sources

Third-party figures as published by the cited source. Last verified . Prices and policies change; check the source before relying on a number.

  1. [1]Backlinko (GWI data), “Ad blocker usage statistics.” backlinko.com/ad-blockers-users
  2. [2]WebKit, “Intelligent Tracking Prevention 2.1.” webkit.org/blog/8613/intelligent-tracking-prevention-2-1/
  3. [3]Google Analytics Help, “About data thresholds.” support.google.com/analytics/answer/9383630?hl=en

Start measuring

Measure what you can prove.

The first 100,000 events every month are free. No credit card, no sales call.

Start free, no credit cardSee pricing