Compare
A cited comparison, including where they win.
Competitor facts come from the vendors' own pages or named third parties, with a footnote on every one. If we couldn't verify a capability, it isn't in the table.
Last verified · YOM prices from its published rate card
01
YOM vs GA4
GA4 is free and closely tied to Google Ads. YOM is the layer you reconcile it against.
| What we checked | GA4 (as published) | YOM |
|---|---|---|
| Small numbers | Withholds report rows under system-defined thresholds you can’t adjust.[1] | Conversion counts are exact and never thresholded. Other reports are labelled estimates. |
| Consent gaps | Behavioral modeling needs 1,000+ denied events a day for 7 days and 1,000+ granted users a day on 7 of 28 days; eligibility still isn’t guaranteed.[2] | YOM doesn’t model. Without consent, events are collected cookieless and conversions still count. |
| Retention | Event-level data: 2 or 14 months on standard properties, 50 months on 360.[3] | 180 days on Free, 395 days by default on pay-as-you-go, plus export from the raw archive. |
| Raw export | Free daily BigQuery export capped at 1 million events a day.[4] | CSV / NDJSON export, plus hourly warehouse exports to S3, GCS, R2 or BigQuery on pay-as-you-go. |
| Agencies | Looker Studio reports hit GA4 API quota errors.[5] | Clients are sub-tenants of one org with scoped keys and embed tokens. |
Keep or choose them when
You buy Google Ads and rely on its native GA4 integrations. Many teams keep GA4 for that.
Choose YOM when
You need revenue and leads that match your order system, and an opt-out that is enforced server-side. Run it alongside GA4.
02
YOM vs Mixpanel and Amplitude
Product-analytics suites, priced per event or per user.
| What we checked | Mixpanel / Amplitude (as published) | YOM |
|---|---|---|
| 10M events / month | Mixpanel Growth: $840 / mo on annual billing, $1,176 monthly.[6] | $630.00 / mo |
| 20M events / month | Mixpanel Growth: $1,635 / mo on annual billing, $2,289 monthly. Above 20M is sales-only.[6] | $930.00 / mo, no sales call at any volume |
| Billing unit | Amplitude Plus is billed per monthly tracked user, from about $49 / mo.[7] | Per event. Anonymous, cookieless traffic doesn’t inflate a user count. |
| Free tier | Mixpanel: 1M events free per month.[6] | 100,000 events free every month on both plans. |
Keep or choose them when
You need session replay, feature flags or experiments. YOM doesn’t offer those. Pair it with a product-analytics tool.
Choose YOM when
You need marketing and conversion measurement that reconciles, consent enforcement, and multiple clients in one org.
03
YOM vs Segment and RudderStack
Customer data platforms: collection plus fan-out to many destinations.
| What we checked | Segment / RudderStack (as published) | YOM |
|---|---|---|
| Entry price | Segment Team: $120 / mo for 10K MTUs; overages about $10 to $12 per 1K MTUs (third-party).[8] | Free for the first 100,000 events every month. |
| 1M events / month | RudderStack Growth: $265 / mo on monthly billing.[9] | $90.00 / mo |
| 25M events / month | RudderStack Growth: $2,750 / mo on monthly billing; above 25M is sales-only.[9] | $1,080.00 / mo |
| Data out | Routing events to downstream tools is what a CDP is for. | Signed realtime or batched webhooks with retries, log and redelivery, plus consent-gated Meta CAPI and GA4 Measurement Protocol forwarding. |
Keep or choose them when
You fan events out to many tools. Keep your CDP for that; it can send YOM a copy through /v2/events.
Choose YOM when
What you mostly need is analytics and exact conversions, with signed webhooks for the few systems that consume them.
Sources
Third-party figures as published by the cited source. Last verified . Prices and policies change; check the source before relying on a number.
- [1]Google Analytics Help, “About data thresholds.” support.google.com/analytics/answer/9383630?hl=en
- [2]Google Analytics Help, “Behavioral modeling for consent mode.” support.google.com/analytics/answer/11161109?hl=en
- [3]Momentic, “Understanding GA4 data retention.” momenticmarketing.com/blog/understanding-ga4-data-retention
- [4]Google Analytics Help, “BigQuery Export limits.” support.google.com/analytics/answer/9358801
- [5]Databloo, “GA4 API quota limits in Looker Studio.” www.databloo.com/blog/ga4-quota-limits
- [6]Mixpanel, “Pricing.” mixpanel.com/pricing/
- [7]Amplitude, “Pricing.” amplitude.com/pricing.md
- [8]Hardal, “Segment pricing.” usehardal.com/blog/segment-pricing (third-party estimate)
- [9]RudderStack docs, “Billing and plans.” www.rudderstack.com/docs/dashboard-guides/billings-plans/
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