Free
$0no credit card required
- 100,000 events a month included
- 1 project
- 1 team member
- 180-day data retention
- Cookieless, consent-aware tracking
- Dashboard
Pricing
The first 100,000 events are free every month.
Two plans, one public rate card, no sales call at any volume. Pay only for the events you send.
Pay as you go
from$0.10per 1,000 events after the first 100,000
- Everything in Free, and the first 100,000 events still free
- Unlimited projects and team members
- 395-day data retention by default, up to five years
- Custom events and API access
- Funnels and embedded dashboards
- Webhooks / destinations
- Audit logs
Rate card
Graduated like tax brackets.
Each rate applies only to the events inside its band, so your price per event falls as you grow.
| Monthly events | USD / 1K | CAD / 1K |
|---|---|---|
| First 100K | Free | Free |
| 100K to 1M | $0.10 | CA$0.14 |
| 1M to 10M | $0.06 | CA$0.08 |
| 10M to 100M | $0.03 | CA$0.04 |
| Over 100M | $0.015 | CA$0.02 |
Monthly estimate
2 million events / month
Estimated monthly cost
$150.00
Pay-as-you-go estimate in USD, before tax.
| Band | Rate / 1K | Events in band | Cost |
|---|---|---|---|
| First 100K | Free | 100,000 | $0.00 |
| 100K to 1M | $0.10 | 900,000 | $90.00 |
| 1M to 10M | $0.06 | 1,000,000 | $60.00 |
| 10M to 100M | $0.03 | — | — |
| Over 100M | $0.015 | — | — |
Graduated like tax brackets: each rate applies only to the events inside its band. Totals round to the cent. Taxes not included.
Do I need a credit card to start?
No. The Free plan needs no credit card and includes 100,000 events every month, one project and one team member, with 180 days of data retention.
How does graduated pricing work?
Like tax brackets. The first 100,000 events each month are free. Events from 100,000 to 1 million cost $0.10 per 1,000, from 1 million to 10 million $0.06, from 10 million to 100 million $0.03, and above 100 million $0.015. Each rate applies only to the events inside its band, so 2 million events cost $90 for the first band plus $60 for the second: $150.
What is an event?
One tracked action, such as a page_view, add_to_cart, purchase or a custom event you define. Events can come from the browser SDK or from your server.
What does pay-as-you-go add over Free?
Unlimited projects and team members, 395-day retention by default (adjustable up to five years), custom events, API access, funnels, embedded dashboards, webhooks and destinations, and audit logs. The first 100,000 events each month are still free.
Do you publish prices in Canadian dollars?
Yes. The CAD rates are CA$0.14, CA$0.08, CA$0.04 and CA$0.02 per 1,000 events for the same four bands, after the same 100,000 free events. Use the currency switch in the calculator.
Are conversion counts priced differently?
No. Purchases, leads and sign-ups are events like any other on the rate card. They are also the events YOM counts exactly.
Do the estimates include tax?
No. The calculator shows the usage cost before any applicable taxes.
Start measuring
Start on the free tier and grow into the rate card.
The first 100,000 events every month are free. No credit card, no sales call.